Deal Studio · Beyond the CRM
Beyond the CRM
Introducing Deal Studio

Are your current systems keeping you from greater potential?

We're not here to talk about a CRM. We're here to talk about the business strategy and growth strategy behind brokers who are ready to raise the quality of every interaction, from first contact to close.

deal-studio.com Protecting and promoting the value of business brokers
Who Deal Studio Is02 / 19

To protect and promote the value of the business broker. Giving them the systems, strategy, and support to raise the quality of every interaction, from the first point of contact to the close of every deal.

03 / 19

Who's on the call.

Ron
Ron
Founder & President

Sets the direction of the work and the standard for what brokers should expect from the people supporting them.

Katie
Katie
Executive Assistant

Keeps the team coordinated so the work stays moving. The operational glue behind every decision.

Bronwen
Bronwen
Operation Specialist & Customer Success

Your frontline contact when a question comes up. Makes sure the right person on the team picks it up, and that nothing sits.

Allie
Allie
Lead Strategist & Marketing Specialist

Translates the broker's vision into strategy the team can build around. The connection between where the broker wants to go and how to get there.

The Math04 / 19

One platform. Fourteen subscriptions replaced.

Deal Execution

Document Signing
replaces PandaDoc · DocuSign
PandaDocDocuSign
$47/mo
Surveys & Forms
replaces Typeform · Jotform · Wufoo
TypeformJotformWufoo
$49/mo

CRM

CRM & Pipeline Management
replaces HubSpot · ActiveCampaign
HubSpotActiveCampaign
$99/mo
Workflow Automations
replaces Keap · HubSpot workflows
KeapHubSpot
$169/mo
Booking & Appointments
replaces Calendly · Acuity
CalendlyAcuity Scheduling
$29/mo
2-Way Text Marketing
replaces Twilio · Podium
TwilioPodium
$99/mo
Call Tracking
replaces CallRail
CallRail
$49/mo

Marketing

Email Marketing
replaces Mailchimp · Constant Contact
MailchimpConstant Contact
$99/mo
Unlimited Sales Funnels
replaces ClickFunnels · Leadpages
ClickFunnelsLeadpages
$297/mo
Website Builder
replaces WordPress · Wix · Squarespace
WordPressWixSquarespace
$29/mo
Tracking & Analytics
replaces Google Analytics · AgencyAnalytics
Google AnalyticsAgencyAnalytics
$299/mo
Reputation Management
replaces Birdeye · Podium
BirdeyePodium
$159/mo
Communities
replaces Skool · Mighty Networks · Circle
SkoolMighty NetworksCircle
$89/mo
Courses & Products
replaces Kajabi · Teachable
KajabiTeachable
$99/mo
The stack above, bought separately $1,600+ per month
And the part you cannot buy anywhere else
DealBuilder. CIMs, data rooms, NDAs, and buyer engagement on the same record as your CRM and marketing.
Incalculable.
No subscription replaces a unified deal workflow.
But Even Then05 / 19

A CRM, on its own, is still not a system.

Even the best one can do everything right and still be one piece sitting alone. A system is what happens when every piece moves together.

The Distinction06 / 19

Whole. Unified. Interdependent.

A tool, or even a set of tools, is not a system. A system is the unification of intention, process, and goal. All moving in the same direction, toward one end.

That is what Deal Studio builds for brokers. Not another tool to manage, but the whole that makes the tools worth having.

system noun

a regularly interacting or interdependent group of items forming a unified whole.

Strategy07 / 19

One system, four domains.

Deal Studio four-circle diagram
01
Leads
The right clients, coming in consistently and ready.
02
Sales
Those clients moving from interest to commitment.
03
Operations
Work that runs without you holding it together.
04
Relationships
The ongoing experience that keeps the right clients engaged.

They are not four problems. They are one strategy: direction, process, and goals moving as one.

Systems08 / 19

One engine. Everything feeds it, and it feeds everything back.

The CRM sits in the middle of the line, and it holds both ends. Marketing feeds it every market signal: who clicked, who's warm, who's ready. The engine turns those signals into the next right move, and drives DealBuilder forward: the NDA that goes out, the data room that opens. Every step DealBuilder takes feeds right back into the engine too.

01 · Marketing
Marketing feeds the engine.
Funnels, outreach, and AI content. Every click and open becomes a signal the engine can act on.
02 · CRM
CRM is the engine.
Pipelines, automation, attribution, and scheduling. Where signals turn into the next right move.
03 · Deal Management
DealBuilder is what the engine drives.
CIMs, data rooms, NDAs, and buyer engagement. The deal moves forward, and every step feeds right back in.
01 · Marketing09 / 19

Because marketing belongs where the deals live.

Landing Pages & Funnels
Drag-and-drop pages that convert seller traffic into booked valuation calls.
Email Sequencing & Segmenting
Custom sequences by audience, stage, and behavior. The right message instead of a blast.
Text Message Campaigns
Two-way text outreach from the same record, with every reply routed back to the deal.
Social Media Planner
Plan and schedule posts across Facebook, Instagram, and Google Business Profile from one calendar.
Know Where Leads Come From
The ad, referral, or post behind every lead, tracked from first touch to close.
Behavior Tracking
See what even cold leads open, click, and revisit. Follow up the moment they warm.
· AI content, blogs & SEO drafting
· Reputation management & review requests
· Ringless voicemail drops
02 · CRM10 / 19

The engine behind every deal.

Buyer & Seller Pipelines
Every active listing and every active buyer at a glance.
Workflow Automation
Follow-ups, handoffs, and next steps that run themselves.
Booking & Calendar
Sellers and buyers schedule themselves. No email tag.
E-Signing
NDAs and agreements signed inside the same system that tracks them.
Email Marketing
Campaigns and nurture sequences from the record that holds the deal.
Voice Calls & Texting
Two-way calls and text messages, with recording and tracking built in.
Internal Reminders
Off your mind and out of the paper calendar. Alerts in system, email, or text.
Notes & Custom Fields
Every detail on the record, so you never start a call from scratch.

The goal: better filtering, faster follow-up, and clearer decision making.

03 · DealBuilder11 / 19

Build the deal.

DealBuilder sits at the center of every engagement and feeds everything it captures back into the engine. Build the CIM, qualify the buyer, track the stage, and pull credible comps without leaving the workflow.

CIM Builder
Web-based CIMs with embedded video, financials, and one-click distribution.
Virtual Data Room
Secure due diligence with permissioned access and instant revocation.
Buyer Workflows
Automated NDA flows, granular access controls, and qualified buyer routing.
Deal Tracking
Stage automation, stalled-deal alerts, and clean pipeline visibility.
Engagement Analytics
See who opened what, and when. Turn buyer interest into the next move.
Valuation Conversation Starters
Searchable Business Reference Guide comps that put a defensible range in the listing conversation.
Support12 / 19

What you have access to.

The training, the people, and the intelligence that turn the tools into outcomes.

01Self-paced
DS University

The strategy, the timing, and the why behind every part of the platform. Operate intentionally, not improvised.

02Weekly
Office Hours

Live troubleshooting on your own deals. The fastest path between a stuck moment and a working answer.

03Live + Replay
Webinars

Recurring sessions on deal flow, positioning, AI tooling, and broker growth. With a recorded library to return to.

04Built-in
AI-Powered Tools

CIM production, executive summaries, buyer outreach, and content drafting for the work that used to take hours.

Platform Walkthrough13 / 19

DealBuilder Demo

Platform Walkthrough14 / 19

That's the platform. Marketing, CRM, and DealBuilder, running as one system.

Everything you just saw, working together instead of separately.

Even Still15 / 19

Even with all of that, Deal Studio is about more than just a system.

The platform runs the deals. What we're building now goes further, into growing the brokerage itself, not just the deals moving through it.

Business Development & Growth Strategy16 / 19

This is bigger than a CRM. It's business development for the broker.

Two sides to it. Growing the broker's own pipeline and reputation. And making each listing sell faster, for more.

Position The Broker
Growing the broker's own pipeline and reputation.
Market Research
A clear picture of who's out there and how you compare.
Visibility
Showing up when someone searches for a broker in your market.
Brand & Positioning
Your messaging, voice, and ideal-client profile, the foundation everything else builds on.
Websites
A site that makes sellers raise their hand before they call anyone else.
Lead Generation System
Something to offer, a way to follow up, a path to a booked call.
Paid Ads
Google & Meta, managed, aimed at owners actually thinking about selling.
Social & Content
Content and a social presence that stays in front of your audience, month after month.
Lead Magnets & Client Guides
A resource that starts the relationship long before someone is ready to sell.
Broker Pitch Decks
What you bring into the room when you're sitting across from the seller.
Ongoing Strategy Planning
A standing check-in that keeps growth intentional.
Position The Listing
Making each listing sell faster, for more.
Comparable-Business Research
Grounding the listing in real market data.
A CIM Built To Sell
The story that persuades a buyer, built from that research.
Executive Summary
The teaser that gets a buyer curious enough to ask for the full CIM.
Listing Page & Copy
A page built to convert interest into a booked call.
Buyer Nurture
A sequence that keeps interested buyers warm until they're ready.
Buyer Journey Mapping
Finding exactly where interest stalls, and fixing it.
Seller Interview
Hearing the story straight from the seller, before the first call.
Distribution & Promotion
Getting the listing in front of the buyer pool actually looking for it.
The Investment17 / 19

Clear pricing for each part of the work.

The platform is a one-time setup plus a monthly subscription that scales with the number of seats you need. Project work is quoted from a starting point, because what gets built depends on the practice. Either way you have the number before anything is agreed.

The Platform
Setup, then monthly
From $597/mo
$4,900 one-time setup. Monthly scales with the number of seats.
  • Full CRM setup and configuration
  • Listings, deals, and contacts in one system
  • Buyer and seller automation
  • AI CIM Builder and Secure Data Room
  • Weekly office hours and Deal Studio University
$537/mo for IBBA Benefit Partners
Website
Project
From $3,500
Quoted to the build. One-time project fee, no monthly cost.
  • Brand Sprint to set positioning and messaging
  • Tailored design on the Deal Studio platform
  • Listings and lead capture wired to the CRM
  • Kept up by the design team after launch
Custom Solutions
Project
Quoted per build
Development fee plus monthly hosting and support. Both agreed before we start.
  • A development fee, set once the build is defined
  • A monthly hosting and support fee
  • Built on the Deal Studio CRM, on your existing data
  • Maintained and extended as your practice changes
Marketing
Project scope
Priced per project
Scoped with a strategist to what the broker needs.
  • Market research and positioning
  • Paid ads, Google & Meta
  • Comparable-business research and a CIM built to sell
  • Listing distribution and promotion
  • Lead magnets, client guides, and pitch decks
  • Ongoing strategy planning

Connected outcomes. A click becomes a lead, a lead becomes a deal, a deal becomes the story that sells the next one.

How We Serve Brokers18 / 19

Strategy. Systems. Support.

Partnering with Deal Studio doesn't just change what you do. It changes what you are capable of.

Strategy
The thinking behind how your brokerage is built.

Everything you just saw on positioning and growth: market research, brand, a marketing system built around your own data. Decided up front, not figured out as you go.

Systems
The tools and workflows that run without you.

The engine you just walked through: CRM, DealBuilder, and marketing, running as one system instead of three logins telling three different stories.

Support
The team behind your brokerage as it grows.

DS University, office hours, and a team that already knows your build. Growing from here doesn't mean starting over.

Q&A · Next Steps19 / 19

What could this look like in your practice?

That is what a strategy call is for. We walk through how your leads come in, where your deals slow down, and what a system built around your brokerage would change about how you grow.

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