Your guide to everything about being a broker that isn't the deal.
Business strategy, system optimization, marketing and the business systems that support them.
Should a Business Broker Let AI Call Their Leads?
For a business broker, a live call is the one place nobody reads anything first. What the FCC ruled, who carries the liability, and the questions to settle before you turn it on.
Before You Buy Any AI Tool, Ask Who Reads It First
Every vendor names their AI differently, and the names tell you almost nothing. One question sorts them, and most of the evaluation gets easier after that.
Why Branding Is So Hard for Business Brokers
Business Broker KPIs: The Five Numbers Worth Tracking
What a Broker's Website Is For
The site's job isn't to be found. It's to sort the right owners from the wrong fit and to confirm what they were told before they called.
What a CRM for Business Brokers Needs to Do
Your deals run for years, your contacts change roles along the way, and some information has to wait for a signature. Here is what a CRM has to do to keep up.
CRM Reporting for Business Brokers: Six Questions Your Data Should Answer
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A conversation about how you run your deals today and what your systems should be doing for you.